Apollo Hospitals is the largest chain of hospitals in India. Apollo's presence encompasses over 10,000 beds across 70 hospitals, 2556 pharmacies, over 172 primary care & diagnostic clinics, 148 telemedicine units across 13 countries, health insurance services, global projects consultancy, 15 academic institutions and a Research Foundation. As the nation's first corporate hospital, Apollo Hospitals is acclaimed for pioneering the private healthcare revolution in the country.
Social Media / ORM / Video Production / Media Buying / Performance
This year, Apollo Hospitals marks a historic 20th anniversary of India's first successful liver transplant. Capturing emotions of Baby Jermaine from the Philippines to celebrate over 3200 liver transplant in patients from over 50 countries in the last 20 years.
Website Development, Maintenance / Revenue & Lead Generation Analytics / Performance
Apollo believes in touching lives beyond boundaries. With this perspective, an initiative was undertaken to focus on international patients. We started a campaign to tap 11 African and Asian countries. International patients were guided with a journey map to seek medical aid. To make it more relevant, we ran country-specific ads, using creatives and the local language of these countries. We also made specific landing pages for each country. This ensured a higher lead generation and enabled more people to seek the right medical counsel.