In 2018, DeVans Modern Breweries Ltd. launched 'Six Fields', a premium Belgian style wheat beer brand in India.
With the popular and ever-expanding beer market in India, Six Fields needed to appear creatively distinctive with a premium approach based on a positive yet dark humor based communication for its launch.
Six Fields brand positioning is based on the idea of one should remain optimistic, look at the bright side of things, even when one faces adversity. The tagline ‘Hold On To The Good’ urges you to stay positive, hopeful and enthusiastic.
